ValueSelling Associates Continues Expansion throughout Europe
Award-winning firm welcomes Frans Coenen as Managing Partner in Europe


RANCHO SANTA FE, CA – ValueSelling Associates, Inc., the creator of the ValueSelling Framework®, a proven formula for accelerating sales results, announces its recent partnership with Frans Coenen, Managing Partner in Europe.

Frans brings over 30 years of sales and management experience, rapidly growing revenues within complex selling environments. With keen insight, he works with corporate leaders to address lackluster topline revenue and transform sales organizations into high-performing teams. Frans has decades of international sales experience ranging across a variety of industries, including IT, management consultancy, Pharma, CRM and ERP software sales. He is fluent in English, Spanish, Dutch and German.

“Frans brings a breadth and depth of experience in complex sales, sales process, solution selling and sales management,” said Julie Thomas, President and CEO of ValueSelling Associates. “He has the proven background in supporting global sales organizations and accelerating their growth initiatives.”

ValueSelling Associates offers customers a conversational, question-based sales methodology that is simple, logical and scalable, empowering sales organizations around the globe with a proven formula to qualify prospects, accurately forecast and close more deals.
To learn more about Frans Coenen, visit


About ValueSelling Associates, Inc.

ValueSelling Associates is the creator of the ValueSelling Framework®, a proven formula for accelerating sales results. Our customized training on the ValueSelling Framework methodology, reinforcement tools and consulting services, make complex B2B sales simple so sales organizations around the globe adopt it immediately and consistently. Since 1991, thousands of sales and customer-facing professionals use the ValueSelling Framework to grow revenue, increase productivity and improve win rates. Visit



Media Contact

Nicky Lee

ValueSelling Associates, Inc.

P +1 858 759 3565

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