ValueSelling Associates Broadens It's APAC Presence
The sales training leader welcomes Korea’s Moon-Won Lee as Managing Partner


Rancho Santa Fe, CA (JULY 18, 2017) — ValueSelling Associates, Inc., the creator of the ValueSelling Framework®, announces Moon-Won Lee has joined the organization’s Asia-Pacific (APAC) team as a Managing Partner.

Lee comes to ValueSelling Associates with 20 years of direct sales and sales management experience and deep knowledge of the ValueSelling Framework sales methodology used by sales teams around the world. His extensive resume includes working with major Korean multinationals such as LG, Hyundai Motor Company and Samsung, whose Electronics HQ awarded Lee its highest sales honor, “Best Carrier of the Year,” every year from 2007 to 2011.

“Moon-Won has built a solid sales career based on an extensive understanding of customers’ business needs and the ability to guide sales operations for some of the most popular global brands,” said Julie Thomas, President and CEO of ValueSelling Associates. “We’re delighted to have him join our APAC team as demand grows for our ValueSelling Framework® sales methodology and training throughout Asia.”

ValueSelling Associates offers sales and customer service professionals around the world with a simple, scalable methodology based on a proven formula to elevate prospecting, forecasting, and deal closing.

To learn more about Moon-Won Lee, visit

Moon-Won Lee


About ValueSelling Associates, Inc.

ValueSelling Associates is the creator of the ValueSelling Framework®, a proven formula for accelerating sales results. Since 1991, thousands of sales professionals around the world have adopted the ValueSelling Framework to hone sales skills, increase productivity and grow deal size. ValueSelling offers customized training, reinforcement tools and consulting services that deliver measurable results. Visit



Media Contact

Gigi Seimears

ValueSelling Associates, Inc.

P +1 858 832 8954

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