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March 2, 2014

We are Named 2014 Top 20 Sales Training Companies

MARCH 3, 2014 – For the fourth time in the last six years, ValueSelling Associates has been named one of Training Industry’s Top 20 sales training firms.

The 2014 honor, given by the company’s Sales Training Community, is bestowed upon sales training organizations that demonstrate growth and are recognized as leaders within the sales training space. They also have a track record for excellent service across a diverse customer base while developing and employing innovative training methods.

“This award from our sales training peers reinforces the power of our ValueSelling Framework sales methodology that has brought success to so many of our clients – and our own company’s success,” said Julie Thomas, President and CEO of ValueSelling Associates, which is based out of Rancho Santa Fe, California.

“Each and every one of our Associates around the globe have positive impact on our clients and this award belongs to everyone on the team at ValueSelling Associates,” Thomas added.

Sales training companies are evaluated based on the following criteria:

  • Industry recognition and impact on the sales training industry
  • Innovation in the sales training market
  • Company size and growth potential
  • Breadth of service offering
  • Strength of clients served
  • Geographic reach

“The Sales Training segment of the market continues to show strong growth and the introduction of new services, allowing companies to improve the impact of their sales organization with significant choice,” said Doug Harward, Chief Executive Officer of Training Industry, Inc.

“Continued strength in this segment reflects both the level of innovation, and the introduction of new delivery and media types into the offerings of the top companies,” said Ken Taylor, Training Industry’s COO.

About ValueSelling Associates

ValueSelling Associates, based in Rancho Santa Fe, Calif., is the creator of the ValueSelling Framework®, the sales methodology preferred by sales executives around the globe. Since 1991, ValueSelling Associates has helped FORTUNE 1000 business-to-business sales organizations compete and win in markets crowded with seemingly similar products and services. ValueSelling Associates has maintained its position as a leader in the industry by continually evolving to meet the new challenges sales forces face. Clients turn to the experts at ValueSelling Associates for classroom training, online training and consulting services that yield immediate impact, repeatable strategies and sustainable results. For more information, visit

About Training Industry, Inc. spotlights the latest news, articles, case studies and best practices within the training industry. Our focus is on helping dedicated business and training professionals get the information, insight and tools needed to more effectively manage the business of learning.

Media Contact:
Chris Merullo
ValueSelling Associates, Inc.
P +1 858 759 3565