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January 8, 2020

New Sales Techniques for Selling During Turbulent Financial Times: ValueSelling Associates Workshop hosted in Denmark with Former Gartner EVP of Research Peter Søndergaard

ValueSelling Exclusive Workshop Offers Strategies for Winning New Business during a Recession

RANCHO SANTA FE, Calif. January 8, 2020

What: The economy is expected to be a hot issue in 2020 with geopolitical news, including Brexit and trade conflict between the U.S. and other countries, continuing to cast clouds on a possible recession.

During an economic slump, it's tough for even the best sales professionals to close deals. Downturns cause projects to get delayed or cancelled, executives slash discretionary spending as companies face intense pressure to show quick returns on investment, and once-loyal customers consider cheaper competitors. Yet some companies still manage to close deals.

During the workshop, "B2B Selling in Turbulent Times," Jens Lind-Winther of ValueSelling Associates will provide sales executives and teams with the skills, processes and structure needed to continue generating and winning new business during challenging financial times.

In this exclusive workshop, Peter Søndergaard of The Søndergaard Group (former Gartner Executive Vice President of Research) will discuss the odds for a recession, provide a macro-analytic overview of currently market conditions, and identify signs of a financial crisis and their expected impact.

Tue Stender, CEO and partner of Kapitalbørsen, will discuss the requirements and opportunities for strong capital resources, provide insight into how banks and investors react in times of crisis, and explain how to prepare capital in case of a potential crisis.

The Value You Will Gain: In this workshop, you will learn how to:

  • Prepare your business to remain strong during a financial crisis
  • Understand and implement new techniques for the current economic climate
  • Create growth, new value, and need in the mind of your buyers
  • Manage your sales processes faster than your competitors
  • Increase margins without losing to competitors

When: The workshop will take place on Thursday, January 9, 2020

Where: 12.30 - 15.00 Børsen, Slotsholmsgade, 1217 København K

Register: To register for this complimentary workshop, visit or contact


PeterSPeter Søndergaard is an executive advisor of The Søndergaard Group and former executive vice president of research at Gartner.  The Sondergaard Group is focused on advising senior executives around the impact of technology on their organization, their clients and on their personal management and leadership styles.

TueStenderTue Stender is the CEO and Partner of Kapitalbørsen, and has been the co-owner of this capital exchange since December 2018. He has 12 years of experience in the information technology industry working at Merkantildate, Framfab and Scribona, and he has 9 years of experience as an interim CFO for SME companies in Denmark and Dubai.



Jens Lind-Winther is an associate at ValueSelling Associates. With more than 15 years of sales experience, Jens guides ambitious Scandinavian-based business-to-business companies in the application and use of ValueSelling tools and methodology to execute on aggressive growth targets. His clients, including Agillic and Emplate, highlight the simplicity and customer-focused approach of the ValueSelling Framework® as major reasons for their fast adoption and measurable results.

ValueSelling Associates’ Jens Lind-Winther to share best practices for sales to continue generating business during challenging financial times.

About ValueSelling Associates, Inc.

ValueSelling Associates, a leading global sales training company, offers a practical methodology for selling on value, not price. The ValueSelling Framework® and Vortex Prospecting™ programs provides a repeatable process that increases connections and conversions to the revenue pipeline. Once trained on the ValueSelling method, organizations grow revenue and increase productivity. Since 1991, thousands of professionals around the world have chosen ValueSelling Associates for customized training, reinforcement and consulting to drive sales results. For more information, visit and follow us on Twitter at @ValuSelling.



Maria Doyle

Doyle Strategic Communications (for ValueSelling Associates)