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November 19, 2018

ValueSelling Hires New Head of Global Sales Enablement and Development

Seasoned sales enablement leader joins ValueSelling to continue global expansion in the U.S. and EMEA

Rancho Santa Fe, CA (November 19, 2018) – ValueSelling Associates, Inc., a leading global sales training company, announces Julie Bregen as the new Head of Global Sales Enablement and Development. In this role, Julie will collaborate with the executive team and ValueSelling associates to drive productivity and efficiency. She will support associate success through the onboarding program, coaching, technology, certification, and measurement.


Julie comes to ValueSelling Associates with 25 years of sales and senior leadership experience, leveraging her expertise in collaboration with executives and senior level associates to continue global expansion of the ValueSelling sales methodology. With a focus on efficiency and productivity, she is known to be a trail blazer when it comes to introducing disruptive technologies that evangelize sales strategies.

Julie surpassed growth expectations with global companies such as GE Capital, Aramark and Rosetta Stone. This led to the development of numerous specialities including talent management, business strategy, product development, and achieving sales excellence. During her tenure at Rosetta Stone, she increased sales bookings by 500% over a five-year period and led the salesforce to a 340% increase over a six-year period.

Julie Thomas, President & CEO of ValueSelling Associates states, "Julie Bregen brings a systems approach to onboarding, certifying, and advancing the business development expertise of our new associates. She adds tremendous value to ValueSelling and I am excited to have her on the team!"

Learn more about joining our team: Contact Us  

About ValueSelling Associates, Inc.

ValueSelling Associates, a leading global sales training company, offers a practical methodology for selling on value, not price. The ValueSelling Framework® is a proven formula that simplifies the complex B2B sale, and the Vortex Prospecting™ program provides a repeatable process that increases connections and conversations to the revenue pipeline. Once trained on the ValueSelling method, organizations grow revenue and increase productivity. Since 1991, thousands of professionals around the world have chosen ValueSelling Associates for customized training, reinforcement and consulting to drive sales results. For more information, visit

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Maria Doyle

Doyle Strategic Communications