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February 6, 2018

Reeta Sabnani Joins ValueSelling Associates' APAC Region

The Singaporean has a strong track record exceeding sales targets in media, advertising and custom content industries


Rancho Santa Fe, CA (February 6, 2018) – ValueSelling Associates, Inc., the creator of the ValueSelling Framework®, a proven formula for accelerating sales results, announces Reeta Sabnani is now part of the company’s expanding Asia-Pacific (APAC) region.

The energetic Singaporean, who formally studied mass communications and digital marketing, has for almost three decades demonstrated excellent sales and customer service through impressive revenue growth at media and content companies VHQ Post, Getty Images, Photolibrary and BBC Motion Gallery. She’s also the founder and CEO of aRa Jewels, a custom jeweler that has exceeded annual sales targets by more than 30%.

Reeta is a longtime investor and business advisor for INEX Innovations Exchange Pte. Ltd., a leading molecular diagnostics company dedicated to improving women’s health in Asia. In addition, she helped launch the “I am a Jewel” Project with the Down Syndrome Association of Singapore to encourage creativity in young adults with the genetic disorder.

“We’re delighted to have Reeta join our global team and help empower others to reach their potential,” said Julie Thomas, President and CEO of ValueSelling Associates. “She excels at working with clients to develop and deliver on value – something she’s demonstrated through many long-term relationships with her own customers during her 27 years in sales.”

ValueSelling Associates offers customers a conversational, question-based sales methodology that is simple, logical and scalable so sales organizations around the globe can better qualify prospects, accurately forecast and close more deals.


You can learn more about Reeta Sabnani at


About ValueSelling Associates, Inc.

ValueSelling Associates is the creator of the ValueSelling Framework®, a proven formula for accelerating sales results. Since 1991, thousands of sales professionals around the world have adopted the ValueSelling Framework to hone sales skills, increase productivity and grow deal size. ValueSelling offers customized training, reinforcement tools and consulting services that deliver measurable results.




Media Contact

Gigi Seimears

ValueSelling Associates, Inc.

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