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September 18, 2018

Chad Sanderson, a ValueSelling Associate, Named as a Top 5 Emerging Training Leader for 2018

Training Magazine Announces Winners of the Emerging Training Leaders Awards

RANCHO SANTE FE, Calif., September 18, 2018 ValueSelling Associates, Inc.a global sales training company, is pleased to announce that Chad Sanderson has been chosen as one of the industry’s Top 5 Emerging Training Leaders by Training magazine. Training  announced the winners, recognizing 25 training professionals who inspired and engaged their organizations with exceptional leadership skills, business acumen, and innovation. Of these 25, Sanderson was selected as a Top 5 leader.

The Training magazine award winners have been in the industry for two to 10 years and have demonstrated stellar leadership skills, business savvy, and training instincts. These professionals will be profiled in the January/February 2019 issue of Training magazine and will be honored at an awards ceremony on February 26, 2019, during the Training 2019 Conference & Expo in Orlando, FL.

The winners were chosen by the Training Editorial Advisory Board members and the editor-in-chief based on the following factors:

Training Editorial Advisory Board members and the editor-in-chief judged nearly 50 nominations and chose the 25 winners based on the following factors:

  • Have been in the training industry for two to 10 years
  • Took on at least one new responsibility in the last year
  • Successfully led a large-scale training/learning and development initiative within the last year that required management/leadership of a group of people and resulted in the achievement of a corporate strategic goal
  • Demonstrate specific leadership qualities
  • Have the potential to lead the Training or Learning & Development function at an organization in the next one to 10 years

Chad Sanderson, Managing Partner of Value Prime Solutions, a leading provider of the ValueSelling Framework® says, "I'm honored to be recognized by Training magazine, but more importantly, by the peers who nominated me. Working with others to guide, coach and help them grow is proving to be one of the most rewarding aspects of my career and a journey like no other.”

Sanderson credits the ValueSelling Framework methodology for his ability to consistently exceed quota. Within four months of initially applying the formula, he closed his first $1 million deal. Since then, he has trained his sales and marketing teams in ValueSelling, resulting in their ability to deliver record-setting results quarter over quarter. Sanderson has also been instrumental in helping to develop ValueSelling Associates’ Vortex Prospecting™ program.

Lorri Freifeld, editor-in-chief of Training magazine, adds, “The 2018 Emerging Training Leaders are leading lights at their organizations. They shine brightly as they coach and empower direct reports, foster career development, collaborate, embrace change, innovate, and think out of the box to create and implement training that helps their organizations achieve strategic goals."

View Training magazine's announcement to see the full list of judges and winners.

About Training magazine

Training is a 54-year-old professional development magazine written for training, human resources and business management professionals in all industries that advocate training and workforce development as a business tool. Training also produces world-class conferences, expositions, and digital products that focus on job-related, employer-sponsored training and education in the working world. Training is published by Lakewood Media Group.

About ValueSelling Associates, Inc.

ValueSelling Associates is the creator of the ValueSelling Framework®, a proven formula for accelerating sales results. Since 1991, thousands of sales professionals around the world have adopted the ValueSelling Framework to hone sales skills, increase productivity and grow deal size. ValueSelling offers customized training, reinforcement tools and consulting services that deliver measurable results. Visit or follow us on Twitter at @ValuSelling.


Media contact:

Maria Doyle

Doyle Strategic Communications