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ValueSelling Associates
  • ValueSelling
          • What is Value Selling?
          • ValueSelling Framework®
          • Vortex Prospecting
          • ValueSelling Account Planning
          • Competitive Differentiation
          • eValuePrompter®
          circle icon showing the various tools of the revenue tech, eValuePrompter

          Whether you’re an executive sales leader, sales manager, or sales rep, value-based sales training that utilizes the ValueSelling Framework® creates a common language for greater forecast accuracy, powerful deal reviews, and effective sales coaching. 

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          The ValueSelling Framework® provides sales and customer-facing professionals with a proven process and tools to engage, qualify, advance and close the sale. Each program is tailored to your organization, your industry, your client set and your role.

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          Vortex Prospecting is a multi-channel, cadence-based approach to prospecting. It leverages the way the brain is wired to increase familiarity with strategically choreographed interactions that increase the chance of making connections.

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          ValueSelling Account Planning (VSAP) is the single source of truth for account teams—maximizing selling efficiency by identifying opportunities to create new opportunities, expand their footprint and grow existing business.

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          Create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and effective customer messaging. 

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          blue and purple image showing the eValuePrompter logo

          The eValuePrompter® increases adoption of ValueSelling to improve sales metrics like velocity, win rates and deal size. And facilities cross-functional collaboration to transform the customer experience.

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          • What is Value Selling?
          • ValueSelling Framework
          • Vortex Prospecting
          • ValueSelling Account Planning
          • Competitive Differentiation
          • eValuePrompter®
  • Services
          • Sales Training
          • Virtual Sales Training
          • Sales Coaching

          At ValueSelling Associates, we understand that unique enterprises require unique solutions. Our award-winning value-based sales training was designed for salespeople, by salespeople. Our ValueSelling Framework is scalable, customizable, modular and flexible enough to address virtually any sales challenge in any industry.

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          In these uncertain times, sales quotas have not been reduced and business transactions have not stopped. In fact, it’s even more important that your sales organization is efficient and effective in engaging, qualifying, advancing and closing opportunities.

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          Change is not an event. It is a process and an evolution, leading to revolutionary results.

          For that reason, we provide a fully-supported environment to ensure that the ValueSelling Framework® is effectively installed, adopted, and leveraged on a continual basis in your company.

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          • Sales Training
          • Virtual Sales Training
          • Sales Coaching
  • Who We Serve
          • Industries
          • Locations & Languages

          Since 1991, the award-winning ValueSelling Framework® sales methodology has been installed and adopted by thousands of leading enterprises around the globe.

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          ValueSelling Associates delivers its programs in local languages, on local sites, on virtually every continent. Using our global resources, we also conduct large-scale trainings as single, simultaneous events that span multiple continents and cultures. ValueSelling works for you.

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          • Industries
          • Locations & Languages
  • About
          • Our Team
          • Diversity, Equity and Inclusion
          • Corporate Social Responsibility
          • Join Our Team
          • Contact Us

          Meet our team of associates from around the world. They offer significant real-world experience as successful sales leaders and facilitators, helping organizations execute change management with the ValueSelling Framework.

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          In a global economy, value-based selling means respecting and celebrating gender, ethnic and cultural diversity, championing the value of different perspectives, and holding ourselves accountable to do what’s right. At ValueSelling Associates, we believe in our profession, our clients and our company. We value diversity, equity and inclusion.

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          ValueSelling Associates, Inc.’s Social Responsibility Program (CSR) is built on two foundations: sustainability and community involvement.

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          ValueSelling Associates seeks Independent Sales Consultants to join our team. We offer the opportunity to create a sales and delivery network for the ValueSelling Framework® sales training programs.

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          salespeople sitting around laptops in a stylish office discussing buyer-centric selling

          Immediately utilize the ValueSelling Framework® on the job with our reinforcement tools.

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          Questions and Ideas
          • Our Team
          • Join Our Team
          • Contact Us

  • Results
          • Our Clients
          • Case Studies
          • Industry Awards
          • 2022 Stevie Awards
          • 2023 Stevie Awards

          ValueSelling Associates has helped businesses around the world compete and win in markets crowded with seemingly similar products and services. Whether you’re in an enterprise or emerging organization, ValueSelling helps revive the way your sales, marketing, support and reseller groups approach the selling process to drive results.

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          We collaborate with you for customized training, coaching and consulting that drives measurable results.

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          With the ValueSelling Framework sales methodology, process and toolkit, clients around the world have achieved immediate and measurable results in filling the funnel, shortening the sales cycle, delivering more accurate forecasts, increasing average deal size, raising customer lifetime value and growing revenue YOY.

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          2022 Stevie Award winners drive results using the ValueSelling Framework®

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          2022 Stevie Award winners drive results using the ValueSelling Framework®

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          • Our Clients
          • Case Studies
          • Industry Awards
          • 2023 Stevie Awards
  • Resources
          • Selling Guides
          • Research and ebooks
          • Blog
          • Podcasts
          • Webinars
          • Newsroom
          • eStore

          The Essential Guide to Value-based Sales Training

          Your Guide To Impactful Virtual Selling

          Your Guide To Powerful Sales Prospecting

          The Ultimate Sales Coaching Guide

          cover of value-based selling special edition featuring sales leaders
          Value-based Selling: The Approach that Builds Sales Results
          ebook cover with graphs and salesperson working at a desk in modern office
          7 Actionable Habits of Top Performers

          ValueSelling’s latest research and ebooks provide individual contributors and sales and sales enablement leaders with the insights they need to drive revenue and build high performing teams.

          READ OUR RESEARCH

          Build a Better Customer Experience with a Shared Framework, Language and Toolset

          Build a Better Customer Experience with a Shared Framework, Language and Toolset

          One Framework for Better Sales Emails, InMails and Warm Calls

          One Framework for Better Sales Emails, InMails and Warm Calls

          Running through work, Time is ticking

          Chasing Sales Efficiency Won’t Make You More Effective


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          Dale Knipp Podcast Guest!

          Get Results: Master the Sales Methodology and Transform Your Success with Dale Knipp

          Guest Kenneth Foster on The B2B Rev Exec Experience Podcast

          Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster

          GUEST: Angela Pritchett, Head of Sales Enablement at Eletive

          Aligning Revenue Teams with Consistent Language and Processes with Angela Pritchett


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          Measuring the Virtual Sales Skills that Matter | Online Sales Webinars

          Measuring the Virtual Sales Skills that Matter | Online Sales Webinars

          Sales Checklist to Close the Quarter | Online Sales Webinars

          Sales Checklist to Close the Quarter | Online Sales Webinars

          Selling To The C-Suite Webinars | Online Sales Webinar

          Selling To The C-Suite Webinars | Online Sales Webinar


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          Sales team strategize around no-decision prospects

          How To Manage No-Decision Prospects And Focus Your Energy To Win

          Marketing Charts | Creating an authentic connection between the salesperson and the prospect

          Here’s How B2B Salespeople Define Buyer-Centrism

          Beyond the Buzzword: Buyer-centric Sales Strategies From Sales Professionals and L&D Decision-makers

          Beyond the Buzzword: Buyer-centric Sales Strategies From Sales Professionals and L&D Decision-makers


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          From field-honed guidebooks for sales executives to our fundamental eLearning program, our eStore has the products to help you keep it simple and drive results.

          Browse the eStore

          • Blog
          • Podcasts
          • Webinars
          • Selling Guides
            • The Essential Guide to Value-based Sales Training
            • Your Guide To Impactful Virtual Selling
            • Your Guide To Powerful Sales Prospecting
            • The Ultimate Sales Coaching Guide
          • Newsroom
          • eStore
  • Let's Talk

Align Revenue Engines to Drive Customer Value ValueSelling Presentation at Gartner CSO & Sales Leader Conference

May 3, 2023May 3, 2023

CEO Julie Thomas Presents at Theater Session May 16 in Las VegasCARLSBAD, Calif. – May 3, 2023 –  ValueSelling Associates, Inc

+ Align Revenue Engines to Drive Customer Value ValueSelling Presentation at Gartner CSO & Sales Leader ConferenceContinue

John Weber | March 31, 2023March 31, 2023

61% of Sales Leaders To Use a Buyer-Centric Approach—Even if It Makes the Sales Cycle Longer—Because It’s More Effective, According to New Research

ValueSelling Associates and Training Industry study shows differences between sales leaders and sellers on the best ways to engage with prospects.(CARLSBAD, Calif

John Weber | March 23, 2023March 23, 2023

ValueSelling Associates Welcomes Bryan Gregory

CARLSBAD, Calif. – March 24, 2023 – ValueSelling Associates, Inc

John Weber | March 17, 2023March 17, 2023

ValueSelling Associates Welcomes Greg Brown as Managing Partner

CARLSBAD, Calif. – March 17, 2023 – ValueSelling Associates, Inc

John Weber | March 9, 2023

Winners of the 17th Annual Stevie Awards for Sales & Customer Service

ValueSelling Associates applauds clients who received a total of 18 awards(CARLSBAD, Calif.) March 9, 2023 – ValueSelling Associates, Inc

John Weber | March 3, 2023March 3, 2023

Training Industry Names ValueSelling Associates a Top 20 Sales Training Company for the 14th Consecutive Year

One of the best and most innovative providers of training services and technologiesCARLSBAD, Calif. – March 3, 2023 –  ValueSelling Associates, Inc

John Weber | February 9, 2023March 2, 2023

ValueSelling Associates Welcomes Nicole Hutzul and Expands Canadian Sales Training

CARLSBAD, Calif. – February 9, 2023 – ValueSelling Associates, Inc

cory | January 31, 2023February 8, 2023

ValueSelling Associates Congratulates Clients Named as Finalists Winners in the 2023 Stevie Awards for Sales & Customer Service

Finalists Demonstrate Outstanding Results Using the ValueSelling FrameworkCARLSBAD, Calif., Jan

John Weber | December 15, 2022December 19, 2022

ValueSelling Associates Welcomes Gini MacDonald as a Managing Partner

CARLSBAD, Calif. – December 15, 2022 – ValueSelling Associates, Inc

cory | November 10, 2022November 10, 2022

Selling Power Names ValueSelling Associates to its 2022 Top Virtual Sales Training Company List

ValueSelling Customers See Transformation with Virtual Sales Training MethodsCARLSBAD, Calif., Nov

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Products

  • ValueSelling Framework®
  • Vortex Prospecting™
  • ValueSelling Account Planning
  • Competitive Differentiation
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© 2022 ValueSelling Associates, Inc. All rights reserved. Privacy Policy

Products

  • ValueSelling Framework®
  • Vortex Prospecting™
  • ValueSelling Account Planning
  • Competitive Differentiation

© 2022 ValueSelling Associates, Inc. All rights reserved. Privacy Policy