Lloyd Sappington

Associate
sappington_lloyd
Associate

Lloyd Sappington


Lloyd Sappington is the originator of the ValueSelling Framework®, which he designed to enable companies to deliver the full value of their product or service.

Lloyd has spent more than 20 years in direct sales and marketing, first at IBM and Xerox, where he established an outstanding record for producing results in the sale of computer hardware, software and services. In 1997, Lloyd co-founded ValueVision Associates (now ValueSelling Associates) for the purposes of creating a delivery network for the ValueSelling Framework sales training program.