Liz Roche

Associate
roche_liz
Associate

Liz Roche


Liz Roche is an industry-recognized expert in customer engagement strategy, technology, and marketing with an obsession for customer success. With over 30 years of business strategy experience, she helps sales, marketing, service and delivery teams ensure that client value predicted at the outset of a relationship is value received throughout the lifecycle journey.


“Working with Liz has been transformational. The marketing team has been able to create more dynamic demand generation events, and campaigns and seminars that are aligned with the ValueSelling Framework. Everyone talks about the value of a common language across departments. Liz made ValueSelling applicable on the marketing front.” 

Dan Cavalli,
Chief Sales Officer, Flinn Scientific