Paul Cunningham
ValueSelling Associates
Paul Cunningham brings over 25 years of international experience in sales and marketing. He is a career sales professional and has had experience working in both leading International companies and hi-tech start-ups. Since joining ValueSelling Associates, Paul has been a trainer and advisor to leading high technology companies worldwide, including ABB, Cadence, Cisco Systems, Getronics, Kodak, Motorola, ReadSoft, Siemens, Sun Microsystems and Synopsis. At these companies, he has helped implement the ValueSelling Framework™, and enabled these companies to further develop their sales and marketing organizations into world leading examples. Paul has trained and managed sales engagements across the world including Europe, Asia, Africa, Middle East and both North and South America.

Paul’s aim is to help businesses and organisations across the globe improve their business result and performance. He does this by helping them to align their sales and marketing organization into a more effective performing team which results in higher win rates, increased margins, larger deal sizes and shorten sales cycles. Paul regularly facilitates sales and marketing training classes, deal and opportunity coaching and customized sales and marketing development- programs. Over the last 10 years, Paul has been very fortunate to work with some of the largest companies in the world, helping them achieve their objectives. He is committed, focused and passionate about his work and has extensive knowledge and experience in helping companies achieve business success.

As a seasoned international business traveler and having worked around the world, he understands cultural backgrounds and languages, that makes him easily accepted on all continents. Paul regularly works with large and small companies to help them develop and integrate the ValueSelling Framework- within their organisations, enabling them to maximize their sales and increase their profits.