# ValueSelling Associates > ValueSelling Associates is a B2B sales training and methodology company founded in 1991. They provide the ValueSelling Framework®, a proven sales methodology that helps revenue teams compete on value rather than price. Their offerings include instructor-led workshops, eLearning programs, AI-powered coaching tools, and CRM-integrated sales technology. Headquartered in Rancho Santa Fe, California, they serve global enterprise clients across industries including technology, healthcare, financial services, and manufacturing. ValueSelling Associates focuses on three core areas: (1) sales methodology training through the ValueSelling Framework® and Vortex Prospecting®, (2) revenue technology tools like ValueCoach AI™ and eValuePrompter®, and (3) eLearning and microlearning programs for scalable skill reinforcement. Their methodology creates a common sales language for forecast accuracy, deal reviews, and coaching. CEO Julie Thomas is also the author of "The Power of Value Selling" (McGraw-Hill, 2023). Key differentiators: - Award-winning methodology adopted by 1,000+ leading enterprises globally - Programs delivered in local languages on virtually every continent - AI-powered coaching through ValueCoach AI™ - CRM-native tools via eValuePrompter® (Salesforce integration) - Microlearning for sustained behavior change (ValueSelling@Work™, Vortex@Work™) ## Foundational Workshops - [ValueSelling Framework®](https://www.valueselling.com/solutions/foundational-workshops/the-valueselling-framework): Core sales methodology workshop that aligns all customer-facing roles to compete on value and improve customer experience. - [Vortex Prospecting®](https://www.valueselling.com/solutions/foundational-workshops/vortex-prospecting): Multi-channel, strategically choreographed approach to sales prospecting that reliably fills the pipeline. - [ValueSelling Account Planning](https://www.valueselling.com/solutions/foundational-workshops/valueselling-account-planning): Maximizes selling efficiency by identifying high-potential opportunities and growing existing accounts. - [Competitive Differentiation](https://www.valueselling.com/solutions/foundational-workshops/competitive-differentiation): Teaches teams to create compelling messaging and value propositions that result in premium pricing. - [ValueSelling for Marketing Pros](https://www.valueselling.com/solutions/foundational-workshops/valueselling-for-marketing-pros): Aligns marketing and sales to increase top-of-funnel activity, improve CX, and build brand trust. ## Programs for Leaders & Managers - [ValueSelling Framework® for the Leader/Manager](https://www.valueselling.com/solutions/for-leaders-and-managers/valueselling-framework-for-the-leader-manager): Equips sales leaders and managers to coach around ValueSelling behaviors and ensure training ROI. - [Vortex Prospecting® for the Leader/Manager](https://www.valueselling.com/solutions/for-leaders-and-managers/vortex-prospecting-for-the-leader-manager): Develops prospecting and qualifying coaching skills and reinforces consistent execution across teams. ## Revenue Technology - [ValueCoach AI™](https://www.valueselling.com/solutions/revenue-tech/valuecoach-ai): AI-powered coaching tool that enables revenue teams to accelerate behavior change, improve coaching outcomes, and maximize efficiency throughout the buying process. - [eValuePrompter® RevTech Toolset](https://www.valueselling.com/solutions/revenue-tech/evalueprompter-revtech-toolset): CRM-integrated tool that facilitates cross-functional collaboration and increases adoption of ValueSelling tied to key sales metrics. - [ValueSelling Account Plan](https://www.valueselling.com/solutions/revenue-tech/valueselling-account-plan): VSAP toolset that empowers revenue teams with enhanced account intelligence to identify expansion opportunities and develop strategic plans. ## eLearning - [eValueSelling™ Fundamentals](https://www.valueselling.com/solutions/elearning/evalueselling-fundamentals): Self-paced foundation course covering ValueSelling vocabulary, terms, processes, and concepts in under 3 hours. - [Executive Speak™](https://www.valueselling.com/solutions/elearning/executive-speak): Builds business acumen and financial literacy to boost seller confidence when selling to the C-suite. - [ValueSelling@Work™](https://www.valueselling.com/solutions/elearning/valueselling-work): Microlearning that helps salesforce build skills, reinforce habits, and achieve results immediately. - [Vortex@Work™](https://www.valueselling.com/solutions/elearning/vortex-work): Microlearning that reinforces crucial sales prospecting habits to prime the revenue engine and fill the funnel. - [Master Virtual Sales Communication](https://www.valueselling.com/solutions/elearning/master-virtual-sales-communications): Practical microapp for global sales teams to improve virtual communication skills. ## Services - [Sales Training](https://www.valueselling.com/services/sales-training): Award-winning value-based sales training designed for salespeople, by salespeople. - [Virtual Sales Training](https://www.valueselling.com/services/virtual-ilt): Instructor-led virtual training helping sales orgs engage, qualify, advance, and close opportunities. - [Sales Coaching](https://www.valueselling.com/services/sales-coaching): Ensures the ValueSelling Framework® is effectively installed, adopted, and continuously leveraged. ## About - [What is ValueSelling?](https://www.valueselling.com/what-is-valueselling): Overview of the ValueSelling methodology — common language for forecast accuracy, deal reviews, and sales coaching. - [Our Team](https://www.valueselling.com/our-team): Meet the global team of associates with real-world experience helping organizations execute change management. - [Our Clients](https://www.valueselling.com/our-clients): Marquee clients across multiple industries in complex B2B selling environments. - [Case Studies](https://www.valueselling.com/case-studies): Client success stories demonstrating ValueSelling results. - [Industry Awards](https://www.valueselling.com/recognition/industry-recognition): ValueSelling is consistently ranked as a top sales training company. - [Contact Us](https://www.valueselling.com/contact-us): Discuss your top revenue challenges and proven, tailored approaches to closing the skills gap. ## Resources - [The Power of Value Selling Book](https://www.valueselling.com/the-power-of-value-selling): The indispensable guide by Julie Thomas to forging human-to-human connections and building buyer confidence. - [Voice of Value Blog](https://www.valueselling.com/resource-categories/voice-of-value-blog): Latest B2B selling trends alongside proven ValueSelling concepts. - [Resource Hub](https://www.valueselling.com/resource-hub): Curated sales training resources including guides, ebooks, webinars, articles, and podcasts. - [B2B Revenue Executive Experience Podcast](https://www.valueselling.com/resource-categories/podcasts): Podcast helping revenue leaders train their sales and marketing teams to optimize growth. - [eStore](https://store.valueselling.com/): Browse ValueSelling products from books to eLearning. ## Optional - [Industries Served](https://www.valueselling.com/industries): Overview of industries where ValueSelling has been adopted since 1991. - [Locations & Languages](https://www.valueselling.com/locations-languages): ValueSelling delivers programs in local languages on virtually every continent. - [Inclusion and Belonging](https://www.valueselling.com/inclusion-and-belonging-at-valueselling-associates): ValueSelling's commitment to inclusion and belonging. - [Corporate Social Responsibility](https://www.valueselling.com/corporate-social-responsibility): Sustainability and community involvement initiatives. - [Newsroom](https://www.valueselling.com/newsroom): Press releases and bylined articles from ValueSelling thought leaders. - [Join Our Team](https://www.valueselling.com/join-our-team): Opportunities for Independent Sales Consultants to join the ValueSelling network. - [Privacy Policy](https://www.valueselling.com/legal/privacy-policy): ValueSelling Associates privacy policy. - [Terms & Conditions](https://www.valueselling.com/legal/terms-and-conditions): Website terms and conditions. - [eLearning Terms & Conditions](https://www.valueselling.com/solutions/elearning/elearning-terms-and-conditions): Terms of use for ValueSelling eLearning products and online services.