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One Size Does Not Fit All: How to Determine What Sales Training Your Team Needs

Selling Power | Julie Thomas, President and CEO of ValueSelling Associates and a variety of academics, consultants, experts, and sales managers a discuss signposts to follow for selecting the right training firm or approach for any sales team’s needs.

Training the team to sell effectively has to be one of the basic responsibilities of a sales manager. No sales manager can get by without offering some type of skills training. But the days of one-size-fits-all training are gone – and, these days, managers must first assess the entire sales process: what works, where the holes are, and what types of training will fill those holes. This leads inevitably to the question: What type of training does your sales team need?