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Create a Reason for Your Customers to Stay

Read the latest LinkedIn Sales Blog, by Julie Thomas, discussing five ways to retain customers and prepare for renewals.

Too often salespeople interact with customers through contract close and then again, a year later, to renew the contract. Landing the big sale is exhilarating but you can’t just run off to close your next deal. Winning the contract is only the beginning of the sales reps’ relationship with the customer. To keep your customers loyal, you need to be available, be a problem solver, and act as a point person for others in the organization. The best sales reps are truly invested in their customers’ success – it’s key to maintaining the relationship post-sale.

Read more here on the LinkedIn Sales Blog.