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Five Common Sales Training Fails

Journal of Sales Transformation | PJ Nisbet, Managing Director for ValueSelling Associates in EMEA shares how to avoid sales training mistakes and create a successful programme.

Having trained over 6,000 people in countless workshops over the past five years, I have seen numerous examples of why sales training programmes fail. Since many training initiatives start at the beginning of each new year, I’ve compiled a list of the five most common sales training mistakes and how you can avoid them. Armed with this knowledge, you will be better prepared to create a successful and impactful sales training programme.