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This Week’s Big Deal: Turning Conversations into Conversions

Read the latest LinkedIn Sales Blog, featuring Julie Thomas and others, as they share how sales leaders can play an active role in developing a culture of conversation.

Salespeople have long set their sights on winning the deal. These days, we should really be focused on sparking the dialogue. In a highly competitive and buyer-controlled digital marketplace, reaching the point of engaging in a quality conversation is an accomplishment unto itself. Treating it as such can dramatically improve our ability to earn trust and build relationships.