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Investment in Sales Coaching is a Long-Term Play, but Research Proves its Effectiveness

Customer Think | Julie Thomas, President and CEO of ValueSelling Associates, shares how ValueSelling Associates, Inc. and Training Industry, Inc. surveyed online 330 U.S. learning professionals responsible for sales training within a wide range of industries to explore the role of sales coaching within B2B companies. 

At ValueSelling Associates, we’ve recently completed a study that finds 67% of B2B companies that have a multi-year sales coaching program in place experience high revenue growth.