Forbes | Read the latest Council Post, by Julie Thomas, as she shares the multiple ways to differentiate outside of the sphere of the product and service description. If you only compete on features and capabilities, it is very difficult to maintain a competitive advantage.
Just Because Your Solution Is Different Doesn't Mean It Is Differentiated
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/09/17/just-because-your-solution-is-different-doesnt-mean-it-is-differentiated/#325339ce7ff6
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