Selling to the C-suite: Join us on Sept 21 for a complimentary webinar. Managing Partner Bart van Eijck shares proven approaches to selling higher and forging relationships with decision-makers. Register Here

Just Because Your Solution Is Different Doesn't Mean It Is Differentiated

Forbes | Read the latest Council Post, by Julie Thomas, as she shares the multiple ways to differentiate outside of the sphere of the product and service description. If you only compete on features and capabilities, it is very difficult to maintain a competitive advantage.

Read more...