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Executive Speak™

Are your sales reps prepared to speak confidently with executives?

Every sales professional wants to be considered a trusted advisor. To do so, a rep needs to understand the executive-level drivers. They must speak the language of business and demonstrate financial literacy.

A rep gets one shot to make a good impression with a decision maker. Make sure they show up with insightful questions to engage an executive in a value-added conversation.

The Executive Speak™ program builds business acumen and financial literacy, so reps have the confidence to sell to executives and managers.

71% of sales leaders say their reps lack the ability to connect their solution to business issues. SiriusDecisions

Empower your team with the tools and proven processes to gain access to executive decision-makers, create opportunities and generate more revenue.


Executive Speak is a blended learning program that increases sales productivity. Each eLearning module and classroom activity ensures your reps learn how to:

  • Easily interpret key business terms and financial reports
  • Minimize time wasted on unproductive research
  • Use an interactive tool to build insightful company and executive profiles quickly
  • Prepare for meetings with a customized ValuePrompter® to maximize every interaction
  • Learn ways to get past gatekeepers and gain access to the person in charge

Executive Speak gives your reps an effective way to investigate, predict and prepare for sales calls.

Turn Info into Insights

The unique 360° Profile Builder® guides you in collecting key pieces of data and generating insightful questions to manage the conversation. With a customized ValuePrompter®, reps are ready to engage in more effective sales calls.

Think Like an Executive

Predict potential business objectives and problems, then correlate how your products and services impact your prospect’s financial metrics.

Gain Access

  • Develop tailored communications campaigns that establish your credibility and demonstrate your knowledge and interest in your customer.
  • Sales reps that have more meetings get more results. More conversations lead to more opportunities.
  • Increase business acumen, sales rep confidence, and access to the corner office with Executive Speak from ValueSelling Associates.