• One Framework for Better Sales Emails, InMails and Warm Calls

    One Framework for Better Sales Emails, InMails and Warm Calls

    You’re the SVP of Sales at an engineering firm that designs braking technology for major car manufacturers – and you’ve been tasked with growing revenue 20% YOY. Easier said than done, especially since your cost of acquisition skyrocketed during the pandemic. But you have a plan: a sales transformation at scale that will rebuild the […]

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The Top Five Sales Lessons of 2021

If the B2B sales cycle is a marathon, Q4 is the final half-mile.It’s a time of triumph, defeat and resiliency — and when you’re in the middle of this race, it’s difficult to find time to reflect

Three Keys to Successful Sales Negotiations

When you hear the word negotiation, what comes to mind?It likely conjures images of your CRM, a ring light shining in your eyes, a giant cup of cold brew and a computer monitor covered in sticky notes

The Value of Thinking Like an Executive

As many of you know, our headquarters is in Southern California — an area famed for its breathtaking coastline, beautiful beaches, fantastic restaurants and traffic, lots of it.Last week on my drive to the office, I ended u...