What better way to kick off winter in the northern hemisphere than with something a little tropical?Specifically, a tropical thought experiment

If the B2B sales cycle is a marathon, Q4 is the final half-mile.It’s a time of triumph, defeat and resiliency — and when you’re in the middle of this race, it’s difficult to find time to reflect

’Tis the season of the double-edged sword.On the one hand, it’s exciting to look forward to the holiday season

When you hear the word negotiation, what comes to mind?It likely conjures images of your CRM, a ring light shining in your eyes, a giant cup of cold brew and a computer monitor covered in sticky notes

As many of you know, our headquarters is in Southern California — an area famed for its breathtaking coastline, beautiful beaches, fantastic restaurants and traffic, lots of it.Last week on my drive to the office, I ended u...

The pressure on Olympic athletes is staggering.One false start can send a sprinter or hurdler home

Pitchverb; gerund or present participle: pitchingto throw or fling roughly or casually."He crumpled the can and threw it into the alley

When it comes to digital experiences, B2B buyers are drifting through a sea of sameness.In his opening keynote for the recent Gartner CSO & Sales Leader Conference, Brent Adamson shared a shocking statistic: 64% of B2B buyers...

Remember the old adage of the elevator sales rep?The long and short of it is this: An elevator company hires a salesperson