The changing sales cycle now involves remote selling, digital buying, and plenty of internet research. Within a sea of competition, how do you stand out? How do you communicate that your product or service is the best option for a prospect?
When alternatives seem identical, successful sales professionals use a process to differentiate and uncover value. This requires you to connect your solution’s unique capabilities to the prospect’s problems. Then, go a step further by uncovering additional problems that create more need for your solution.
In this complimentary webinar, Marilyn Janas, Managing Partner with ValueSelling Associates, shares how to gain your prospect’s attention by differentiating the need for and the value of your solution over the competition. Register now to attend the webinar presented in English.