ValueSelling for Non-Sales People

Can non-salespeople use the ValueSelling Framework®?


Sales is just the beginning of your client’s experience with your enterprise. At various points in the process, the client might engage with departments such as Marketing, Operations, Technical Assistance, Customer Service or Delivery. The diverse departmental roles allow for different layers of customer intimacy, resulting in new opportunities — or failures.

To engage and satisfy your customers, it makes sense to design a plan that spans all departments of your organization. The ValueSelling Framework® empowers employees to use consistent language and approaches across the entire enterprise. This organizational unity gives the sales professional confidence in the organization’s ability to fulfill customer responsibilities, deliver value and retain clients for repeat sales and referrals.

ValueSelling Associates, Inc. integrates the following departments into the ValueSelling Framework®:

  • Sales and sales engineers
  • Management
  • Marketing
  • Public Relations
  • Operations
  • Documentation
  • Customer Service
  • Delivery

Additionally, individuals in many businesses are often tasked with business development, even without a sales background. Those individuals may not consider themselves sales people or have “sales” in their titles, yet their responsibilities and activities include meeting with potential clients and persuading them to do business with their organization.

ValueSelling has worked with many non-traditional sales professionals and organizations to improve their business development efforts and results. Examples might include:

  • Attorneys
  • Public Relations
  • Architects
  • Consultants
  • Financial advisors
  • Engineers
  • Personal and business advisors

Because the ValueSelling focus is on engagement (rather than pitching), the ValueSelling Framework® can be tailored to any industry or business size. And the ability to engage and retain your customer is the cornerstone of any successful business practice.

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