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Easy ways to gain access to executive decision makers

Posted on October 2, 2013 in Blog by VSA

One of the most fundamental principles of selling is that "You can’t sell to someone who can’t buy." Yet it’s amazing how many countless hours salespeople spend calling on prospects who they think are the decision makers, whereas in fact these people are only technical buyers or gatekeepers who really do not have the ability to make a buying decision.

Tags:
  • calling on prospects
  • decision making levels in organisations
  • Executive Decision Makers
  • Gaining Access
  • lock out the competition
  • PJ Nisbet
  • shorten the sales cycle
  • targeting decision making levels in organisations