George KavanaghValueSelling Associate

George Kavanagh, a founding associate at ValueSelling Associates, has trained more than 10,500 people in executive, sales management, sales professionals, marketing personnel and indirect channel roles in the ValueSelling process. His client roster includes ABB, Autodesk, DoubleClick, Google, IDC Health Insights, Johnston Paper, LinkShare, MKS, Mentor Graphics, Novell, Orange Business Services, Responsys, SKF, SunGard Data, Tribal Fusion, Tripwire and Zeller Corporation.


George has a proven track record of success at all levels of sales and sales management. Prior to joining ValueSelling Associates in 1996, he was a senior executive for Harris Corporation, where he successfully implemented and reinforced the ValueSelling Framework® within his division. Under his direction, a new sales model based on the ValueSelling process was implemented and sales for the division increased by more than 35 percent. George also achieved top revenue producer honors as a salesman, district and regional manager and as vice president of domestic sales. In 1993 he was promoted to vice president of worldwide sales and European operations. He was responsible for profit and loss for an organization that included marketing and direct sales based in the UK, with subsidiaries in France, Germany, Italy and Sweden and for building an indirect channel that included Value Added Resellers in 16 countries.